Blooming crazy! Ashish's electrifying show brings flower power to Fashion Week - though the boots were 'creepy', designer admits

'Creepy?' The designer said the unintentional effect of the flower-filled boots was a touch unsettling

Shining example: 'Why would I make a pair of black wool trousers? You can get those at Joseph. I want to make objects of desire that transcend seasons,' Ashish said after the show

'It's the kind of attitude where you don't need to spend four hours getting ready to go out,' he says. 

It's about throwing on a beautiful slip dress with a pair of boots and marching out the door, but still looking really hot.' 

Wisely, Ashish has found his niche and is sticking to it: sequins and high fashion all the way. 

'There's no point in me going out and doing a plain black wool trouser - you can go to Joseph for that,' he adds. 

'I want to create objects of desire, make really special things that transcend seasonal trends. 

I want to make collectable items that stand the test of time.'

Refuel: Musician Paloma Faith and actress and model Clara Paget sit front row, both clutching bottles of Glaceau vitaminwater - fast becoming fashion week's  favourite refreshment - as they await the show  

Taking on such a new direction in terms of motif was, says the designer, nervewracking. 

'I was actually quite scared,' Ashish confesses. 'I was a bit worried because it was very different from the past couple of seasons. It's much more dreamy and romantic.'

'I've never really done flowers, but I was feeling quite romantic and a little bit melancholic this season, just a bit kind of sad and I just wanted to do it. I wanted something beautiful and calming. 

'True, when it all came together is wasn't entirely calming, but I think the overall feeling of it was quite beautiful.

'There's something quite optimistic about flowers initially, but they die - that's what I kind of like. 

'In a way, it's like fashion, you know. It lasts for a split second, and then it's gone. It's a nice metaphor.'